The demographic range I will be targeting is males and females, ages 16 – 30, people in full time and part time work, but primarily students.  The social grade I will aim for is BC1C2DE.  To achieve this, in my magazine I will include competitions and free gifts.  The magazine will be relatively cheap e.g. £2.50, it will be sold weekly, will have around 60 – 70 pages and will be sold in newsagents, stationary shops such as WHS and supermarkets.