Target audience

The target audience that I will be aiming for is primarily males aged between 16 and 25; my magazine will also be suitable for females aged between 16 and 25.   My target audience will listen to indie and alternative music as that is the genre of my music magazine.  They will also enjoy going to live gigs; including small and upcoming band and festivals such as Leeds festival.  The audience I am targeting will be modern and appreciate and own recent gadgets.  This means that they may download the magazine on a smart phone instead of buying it; because of this I would need to make the magazine accessible to download.  My target audience will enjoy reading the magazine's content, but images will be a main point of the magazine to attract the audience and to make it seem more light hearted.